What I Offer
Digital Content Management
Social Media Management
Most of social media management starts with strategic planning and scheduling of organic content for Instagram & Facebook monthly. Large focus on aligning social media with website updates and email newsletters. Monthly planning includes matching content with captions (copy), links and carefully chosen images or video to align with the newest product story or campaign that our brand is advertising. Ultimately planning in advance to meet monthly key performance indicators and targets, and then reporting on analytics and the tracking of metrics.
E-commerce Operations
I am skilled in Shopify management; a website management tool. From product management to order processing, I am proficient in using Shopify to maintain rich and polished website.
Relevant and correct information needs to be displayed on the website in simple ways, for customers to quickly and efficiently figure out the brand message and ethos.
Email Marketing
Strategically align social media with email marketing in terms of aligning product releases, community stories, website updates and brand campaigns. Work closely with an agency in building email newsletters through Klaviyo. Create around 16 newsletters per month, with hyperlinks to product on our website, original copywriting, with the use of Global content.
In recent months to gain website traffic and expand customer database, we have implemented in-store sign ups, social media partnerships with local brands and used research analytics to bring in the desired customer base.